Life and death, drawing and design, four words insidiously entwined in a metaphysical embrace, is it not too much for a book that deals with the importance of the industrial object? Adriana Rossi shows where are the logical, although unusual, connections. The proposed reading key resides in the creative process dynamics, to which – this is the unusual appearance – an equal dynamics in the process of investigation into the shape, not limited to the study of the object, but investigates its becoming, the possible alternatives, the metamorphosis and unpredictable interactions with use, correspond.